The Challenge
Reignite passion for health and wellness

Project Kick-Off

CEO & Founder Erica Filarski wanted tore-ignite her passion for health and wellness by creating a platform that shared her fitness coaching offerings, her meal planning support, and a blog for her community of followers to find guidance on living a healthier lifestyle.

Project Insight

A 'healthy lifestyle' is not a one-size fits all concept

We decided to build around the current audience's thoughts and opinions to build a more personal feel.

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Bringing design to life

Once the new design was finalized, we continued to develop and shape the brand archetype.

We kept emphasis on light, calming elements and vibes.
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