CEO & Founder Erica Filarski wanted tore-ignite her passion for health and wellness by creating a platform that shared her fitness coaching offerings, her meal planning support, and a blog for her community of followers to find guidance on living a healthier lifestyle.
A 'healthy lifestyle' is not a one-size fits all concept
We decided to build around the current audience's thoughts and opinions to build a more personal feel.
Once the new design was finalized, we continued to develop and shape the brand archetype.
We kept emphasis on light, calming elements and vibes.