This project was the multicultural campaign launch of Bud Light's Seltzer extension.
We all have a unique flavor that we bring to the world. It should be championed and unapologetic. Now more than ever, being yourself is encouraged. Every interaction needs some flavor. Why not bring yours?shing taste.
Bud Light Seltzer entered the market as a challenger brand. Recognizing the parent brand, Bud Light, lacked cultural texture or relevance to diverse young adults, they sought to flip the script with a targeted regional launch in Dallas—a city rich in cultural identity, music, art, and entrepreneurial energy. First step was casting and producing a vibrant, multicultural photoshoot.
