The Michelob ULTRA brand family is now one of the fastest growing light beer brands. We began with initial research that would allow us to create marketing materials that elevate the flavor and occasion perception of the brand.
A beer can be an escape to something new and refreshing.
We began designing materials based on the core Michelob ULTRA brand and its recent occasions and events in order to expand on its core audience.
Throughout the project, Forae Factory worked closely with the Michelob ULTRA brand team to ensure all designs and materials accurately represented Michelob ULTRA's brand and effectively met the needs of their target audience.
We kept focus on refreshing elements within nature to emphasize the natural ingredients and refreshing, crisp taste of the ULTRA Infusions brand extensions.