Building the initial suite of tools that lay the foundation for Kraft Heinz's digital transformation initiative aimed at modernizing and enhancing its digital footprint
The overall thought process was: How do we "fill the gaps" KraftHeinz is experiencing to complete the picture? With that in mind, the new designs were built from the concept of Tangram Puzzles. Knowing we have the necessary resources, let's leverage the basic shapes extracted from the whitespace within KH to build a minimal, yet fun icon set that's consistent with the brand. The color choices were chosen as variants of the existing identity to impart a more "delicious" look and feel.
The animation was a simple, straightforward way to visualize for future audiences. It encapsulated the design process in a way that showed the fun nature of the brand, while also allowing key stakeholders to get a glimpse of the new design being used in a way similar to that of many other brands in the digital landscape.
