BeWell2021
RoleCreative Dev
LocationChicago, IL
RebrandingTypographyLogo DesignColor System
What started as a quick logo redesign, evolved into building the brand's base visual identity to better reflect the current vision.
Getting Acclimated
The aim is to evolve its visual identity and messaging to better reflect its current values and market position. This initiative will strategically refine Bewell's core assets, including its logo, color palette, and brand voice, to create a more modern, cohesive, and compelling brand presence that resonates with its target audience and supports future growth.
