As the national strategy was being finalized, ULTRA noticed opportunities to address issues involving their visuals and processes that could unleash the true potential of the brand.
Trade: Clear Straightforward Benefits
To fortify ULTRA's position as the 'Look of the Leader,' our execution centers on a clean brand re-envisioning across all lifestyle and trade touchpoints. This demands optimizing and simplifying the product story to ensure maximum impact and crystal-clear messaging. A key pillar of our approach will be to articulate the direct benefits to the consumer, this will be achieved through direct, easy-to-understand language and an intentional use of whitespace that maintains the brand's established premium visual identity and tone.
Set the Stage for ULTRA Experiences
Like the brand, ULTRA FitFest was built on community, offering workouts and training sessions led by relatable trainers, influencers and celebrities, By focusing on participation, positive reinforcement, and real-world activation. Agency partners aimed to weave the brand into the narrative of health, moderation, and an active, social lifestyle, demonstrating that enjoying a beer doesn't mean compromising your well-being. Credit: Infinite Agency
